For more than 50 years many watchmakers and watch manufacturers use Elma Motion watchwinders for their tests, reparations and final inspections. Nowadays Elma Motion has a strong collection of beautiful watchwinders that are not only ment for professionals but also for consumers who want to wind their automatic watches in a German hand made watchwinder. 

Elma Motion watchwinder; quality meets style

More and more owners of valuable watches feel the need to have their watch collection stored and wound in the best possible way. Perfect technical specifications are key. But design becomes more and more important too. Nobody wants to wind it's automatic watch in a ugly watchwinder. In our opinion a watchwinder needs to suit the watches in a way that corresponds with the personal attitude, style and budget of their owners.

But don't forget that the most important is that the watches need to be wound in a watchwinder which is suitable to wind a watch regardless brand or model. The Elma Motion watchwinders have all modern functions (rotation direction and selectable turns per day) to wind any watch. 

The nice thing about Elma Motion is that all watchwinders are handmade in Germany. This results in a high class quality and beautiful finishing. 

We are looking forward to more new Elma Motion watchwinders! 

We are ready for Baselworld (in Basel, Switzerland) next month. Baselworld is world's largest fair about watches and watch accessories. All esteemed brands will exhibit between 19th and 26th March. Of course there will be several watchwinder brands presenting their newest models, high end technique and innovations. We already had some invitations to meet the most interesting watchwinder brands. 

Baselworld, what are our expectations?

A new year always brings new expectations. We are very curious which brands did improve and which didn't. For example, we see every year (nearly) the same watchwinder models at Scatola del Tempo. This Italian brand is not keen on making big changes to interest the consumer. They trust in their Italian craftmanship and expect the market for their watchwinders will be big enough. Result is that many official dealers are selling less and less, and we heard several official dealers already stopped selling Scatola del Tempo. 

We think the watchwinder market is changing quite a bit the last 2-3 years. There a new brands which produce very good watchwinders for very competitive prices. 

Brands as Buben & Zörweg, Bernard Favre and Orbita innovate a lot. They introduce new materials, new designs and also the possibility to personalize a watchwinder is good news. 

Last year we announced a new brand; Chronovision. Till today this brand hasn't presented it's models and we are keen to hear from them about the latest news. We are looking forward for this brand as the specifications look very promising. 

After Baselworld we will present you all news about the most esteemed watchwinder brands which exhibit at Baselworld. 

As world leader in luxury safes and built-in watchwinders, Buben & Zörweg now offers it's clients the opportunity to customize a safe. Luxury is in the details and a customized safe is an opportunity for a watch collector to express his personality and individuality. 

Specially for this occasion Buben & Zörweg introduces the One-77 safe with an exterior to perfectly match the exterior of a client’s Aston Martin One-77 Supercar. When the doors of this one-of-a-kind One-77 luxury safe opens, the hi-fi system plays the sound of the owner’s Supercar engine starting up. As said, luxury is in the details. 

This One-77 can be produced in a staggering number of more than a million colours. This means that a client can choose the exact colour he prefers, without being affraid the neighbour next door buys the same safe in the same colour. In this price range you want to have something special and unique. 

The team of Buben & Zörweg takes all the time to find out the exact wishes of the client to produce the perfect safe, for example with built-in watchwinder or storage for cigars or a gun. The sky is the limit. 

That design and safety can be combined in a good way shows Buben & Zörweg in it's products. They use the most secure electronic systems for safes, which are originally designed and developed for Swiss banks. As we all know, Swiss banks have a reputation of being extremely safe. The designs are beautiful and only the best materials are used. 

When you're looking for the best, the most luxury and you have enough money to spend, then Buben & Zörweg is your best choice! 

We have empathy with watchwinder brands that are family owned. Family businesses are mostly solid, ambitious and interested in the long-term. A good example of such a company is Döttling from Germany. This company was founded in 1919 by Ernst Döttling the great grandfather of today's CEO Markus Döttling.

In the beginning Ernst Döttling's company was a locksmith shop based in Sindelfingen. From 2007 the business expanded with luxury safes and watchwinders. Nowadays the Döttling watchwinders are well known and an important player in the field of luxury watchwinders. The current collection is handcrafted in Sindelfingen which results in the most beautiful pieces. Beautiful materials, craftmanship and quality are key elements for Döttling. 

All safes with build-in watchwinders are made by hand by the skilled craftsmen. The passion of the restorers, goldsmiths, locksmiths, saddlers, painters, and security specialists result in unique pieces ment for real watch enthusiasts. 

With more than 40 official dealers worldwide a Döttling watchwinder is never far away. The collection contains several different styles, materials and looks. The Döttling products are interesting because they combine a safe with a watchwinder. Many watch collectors do have multiple valuable watches which deserve a safe place. To combine this safe place with the rotation of a watchwinder is a great advantage. 

The real watch purist will certainly be interested in Döttling watchwinders, and we are too! 

Since our visit at Benson watchwinders in december 2013 we follow this brand with interest. This Dutch company is a growing player on the watchwinder market and did surprise us with beautiful and mostly clever watchwinders which are suitable for any automatic watch. 

On the internet we see other reviews (we wrote one: review) by watch enthusiasts which are positive too about the watchwinders Benson produces. It's nice to see a relatively small brand is growing this fast, and making improvements which results in better watchwinders. 

We thought it's time to call Benson watchwinders and ask for their expectations for 2015. The first news is that the brand will launch a new series in April. This new series contains 4 watchwinder models for 2, 4, 6 and 8 watches. The design will be modern and there are more details which will give the watchwinders an appealing look.

The price level will go up too, as the new series do have the most modern technique. For example new improved motors, LCD display & control panel and LED backlight. 

Benson watchwinders informed us also that they will expand business with appointing distributors worldwide. Different companies did contact Benson watchwinder to explore the possibilities for a distributorship. In our opinion that's good news, as there is only a limited quantity of dealers right now, and more dealers in several countries would make a Benson watchwinder more easy to buy.

When the new series is available we love to test it and write about it in this blog.